For more than a hundred years, the people of Kien Giang have maintained the celebration of Nguyen Trung Truc’s death anniversary in order to pay tribute to this “Born as a general, die as a god”. According to the movement and development of history, the death anniversary of Nguyen Trung Truc must also have certain changes, to match the content anh nature of the historical – cultural time. This is an important issue, helping to better identify the regular adaptations and changes of national cultural values. However, to date this issue has not been studied. The purpose of the article is to analyze and clarify the process of organizing the death anniversary celebration and its changes, contributing to explaining the adaptation and regular change of cultural values.

In Kien Giang, along with religion, belief is an indispensable need in the spiritual life of a part of the people. The most prominent is the worship of Nguyen Trung Truc (NTT) - a bright star in the southern land - a national hero against the French in the second half of the 19th century. Every year, from 26-28 (lunar year), people from all over the world gather in Rach Gia - where the temple worships NTT - to light incense to show gratitude on the occasion of the NTT festival. Besides the great feats recorded in history books, the people have created many legends about this hero. In the series of legends about NTT, the magical element associated with the motifs of “miracle birth”, “marvelous feat”, “incarnation” appear many times. They play a particularly valuable role to contribute NTT as an immortal god in the hearts of Kien Giang people.