The paper demonstrates the role of globalization and localization in the process of Vietnam’s interaction and integration with other cultures, causing changes in Vietnamese language. Globalization is defined as the free movement of goods, services and people of the worldwide scope across the borders of countries, resulted from the opening up of the global economy and advances of technologies. The increasing interconnectedness and integration of the economies of the world furnish more influx of information among countries which do not have anything in common and Internet and social media well contribute to such spread. Not only the pros but the cons of globalization are used to explain the part of localization as the entire process of adapting a product or content to a specific location or market. The paper indicates localization as the Vietnamese people’s endeavor to adapt Vietnamese language to the world while protecting and enhancing the national characters. The differences between localization and globalization are analyzed to demonstrate the value and requirements of localization in the present time. The influences of Sino-Vietnamese and French language are also found out as evidences of the phenomena. The changes of Vietnamese language from globalization and localization are illustrated with devices, ideas and images referring to the objects, actions or ideas.
Publication Information
Publisher
Thu Dau Mot University, Viet Nam
Editor-in-Chief
Assoc. Prof. Nguyen Van Hiep Thu Dau Mot University
Editorial Board
Assoc. Prof. Le Tuan Anh Thu Dau Mot University
PhD. Nguyen Quoc Cuong Thu Dau Mot University
PhD. Doan Ngoc Xuan Thu Dau Mot University
PhD. Nguyen Khoa Truong An Thu Dau Mot University
Assoc. Prof. Nguyen Thanh Binh Thu Dau Mot University
PhD. Le Thi Thuy Dung Thu Dau Mot University
PhD. Ngo Hong Diep Thu Dau Mot University
PhD. Nguyen Duc Dat Duc Ho Chi Minh City University of Industry and Trade
Assoc. Prof. Nguyen Van Duc Animal Husbandry Association of Vietnam
PhD. Nguyen Thi Nhat Hang Department of Education and Training of Binh Duong Province
PhD. Nguyen Thi Cam Le Vietnam Aviation Academy
PhD. Trần Hạnh Minh Phương Thu Dau Mot University
M.A. Pham Van Thinh Thu Dau Mot University
PhD. Nguyen Thi Lien Thuong Thu Dau Mot University