Symbolic images stand for more than simply what appears before the eyes. They represent a deeper meaning behind the image – something. The symbolic images in public communications, and techniques of their application as an instrument of forming desired ideological models within social consciousness, as well as consider principles of social psychology that enable successful application of communication technologies to a target audience by appealing to their image thinking. Applied methods of the research are: sociocultural, historical, and content analysis, this article focuses on analyzing the significance of symbol image in public communication strategies and its impacts on brand building, trust establishment, and fostering a positive interactive environment with the public. Based on lessons drawn from practical public communication activities of Thu Dau Mot University, the article proposes additional measures to enhance the effectiveness of the unit's communication and their potential application to specific cases, contributing to the development of the field of public communication.