Thu Dau Mot University Journal of Science


Research factors impact on customer satisfaction in Vietnam restaurants

By Le Huu Khanh, Trieu Thi My Hanh
DOI: 10.37550/tdmu.EJS/2020.04.083

Abstract

Along with changes in Economy, Tourism and the influence of foreign waves, the market of Food Service in Vietnam has also changed to meet the needs of customers. At many restaurants in Vietnam, customer satisfaction can greatly affect restaurant revenue. Therefore, it is essential to determine which perceived quality factors affect customer satisfaction. The survey was conducted through questionnaires collected from 329 respondents, who experienced in restaurant services in Vietnam. In this paper, four factors are found that have influence on customer satisfaction in restaurants: Service quality, Product quality, Environment and Price. In addition, the research also gives some contributions based on the research results, helping businesses understand customers and meet customer satisfaction requirements in the restaurant.


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Publication Information

Publisher

Thu Dau Mot University, Viet Nam

Editor-in-Chief

Assoc. Prof. Nguyen Van Hiep
Thu Dau Mot University

Editorial Board

Assoc. Prof. Le Tuan Anh
Thu Dau Mot University
PhD. Nguyen Quoc Cuong
Thu Dau Mot University

PhD. Doan Ngoc Xuan
Thu Dau Mot University
PhD. Nguyen Khoa Truong An
Thu Dau Mot University

Assoc. Prof. Nguyen Thanh Binh
Thu Dau Mot University
PhD. Le Thi Thuy Dung
Thu Dau Mot University

PhD. Ngo Hong Diep
Thu Dau Mot University
PhD. Nguyen Duc Dat Duc
Ho Chi Minh City University of Industry and Trade

Assoc. Prof. Nguyen Van Duc
Animal Husbandry Association of Vietnam
PhD. Nguyen Thi Nhat Hang
Department of Education and Training of Binh Duong Province

PhD. Nguyen Thi Cam Le
Vietnam Aviation Academy
PhD. Trần Hạnh Minh Phương
Thu Dau Mot University

M.A. Pham Van Thinh
Thu Dau Mot University
PhD. Nguyen Thi Lien Thuong
Thu Dau Mot University

Prof. Le Quang Tri
Can Tho University
Prof. Banh Quoc Tuan
Thu Dau Mot University