EXAMINING THE DESTINATION ATTRACTIVENESS OF BINH DUONG PROVINCE FOR DOMESTIC TOURISTS

By Nguyễn Thị Hoài Phương
DOI: 10.37550/tdmu.EJS/2025.02.626

This study aims to determine and measure the influence of factors attracting domestic tourists to Binh Duong province through quantitative research with 129 domestic tourists, convenience sampling method, data collected from the period from March 1, 2022 to March 31, 2022. There are 5 selected sites: Hoi Khanh pagoda, Dai Nam tourist area, Thuy Chau eco-tourism area, Phu An bamboo village, Cau Mountain - Dau Tieng Lake relic complex. The results of EFA exploratory factor analysis using SPSS software show that there are 5 factors affecting the attraction of domestic tourists to Binh Duong province, including: (1) tourism resources; (2) travel services; (3) tourism products; (4) tourism infrastructure; (5) promotion of tourism. However, the results of the regression analysis show that only the factors "tourism infrastructure" and "tourism resources" affect the ability to attract domestic tourists to Binh Duong, while the other factors donˈt have enough grounds to conclude. On the basis of the research results, this paper proposes management implications to improve the ability to attract more tourists to visit.