This study aims to determine and measure the influence of factors attracting domestic tourists to Binh Duong province through quantitative research with 129 domestic tourists, convenience sampling method, data collected from the period from March 1, 2022 to March 31, 2022. There are 5 selected sites: Hoi Khanh pagoda, Dai Nam tourist area, Thuy Chau eco-tourism area, Phu An bamboo village, Cau Mountain - Dau Tieng Lake relic complex. The results of EFA exploratory factor analysis using SPSS software show that there are 5 factors affecting the attraction of domestic tourists to Binh Duong province, including: (1) tourism resources; (2) travel services; (3) tourism products; (4) tourism infrastructure; (5) promotion of tourism. However, the results of the regression analysis show that only the factors "tourism infrastructure" and "tourism resources" affect the ability to attract domestic tourists to Binh Duong, while the other factors donˈt have enough grounds to conclude. On the basis of the research results, this paper proposes management implications to improve the ability to attract more tourists to visit.

Currently, to make human life more convenient and easier, many utility services have been provided. Among them, online food ordering applications with high coverage and diverse forms become prominent. This research aims to examine the factors influencing the intention of using online food ordering applications among students in Ho Chi Minh City. Using a multivariate linear regression model and the Ordinary Least Squares method (OLS), the research team analyzed primary data based on 120 valid survey sheets collected from students studying in HCMC. The research results indicate that there are seven factors influencing the intention to use (ITU) online food ordering applications, including: (1) Ease of use (EOU), (2) Convenience (CV), (3) Aesthetic appeal (AA), (4) Price expectations (PE), (5) Social influence (SI), (6) Perceived risk (PR), and (7) Habits (HB). Among them, the three factors with the greatest impact on the students’ intention are ease of use, aesthetic appeal, and social influence. Based on the test results, the study proposes a management implication to help food delivery service providers enhance service quality, suggest development directions, and make suitable strategies for potential target customers. Keywords: food delivery service providers, food ordering applications, management implication, students’ intention