Along with changes in Economy, Tourism and the influence of foreign waves, the market of Food Service in Vietnam has also changed to meet the needs of customers. At many restaurants in Vietnam, customer satisfaction can greatly affect restaurant revenue. Therefore, it is essential to determine which perceived quality factors affect customer satisfaction. The survey was conducted through questionnaires collected from 329 respondents, who experienced in restaurant services in Vietnam. In this paper, four factors are found that have influence on customer satisfaction in restaurants: Service quality, Product quality, Environment and Price. In addition, the research also gives some contributions based on the research results, helping businesses understand customers and meet customer satisfaction requirements in the restaurant.
Publication Information
Publisher
Thu Dau Mot University, Viet Nam
Editor-in-Chief
Assoc. Prof. Nguyen Van Hiep Thu Dau Mot University
Editorial Board
Assoc. Prof. Le Tuan Anh Thu Dau Mot University
PhD. Nguyen Quoc Cuong Thu Dau Mot University
PhD. Doan Ngoc Xuan Thu Dau Mot University
PhD. Nguyen Khoa Truong An Thu Dau Mot University
Assoc. Prof. Nguyen Thanh Binh Thu Dau Mot University
PhD. Le Thi Thuy Dung Thu Dau Mot University
PhD. Ngo Hong Diep Thu Dau Mot University
PhD. Nguyen Duc Dat Duc Ho Chi Minh City University of Industry and Trade
Assoc. Prof. Nguyen Van Duc Animal Husbandry Association of Vietnam
PhD. Nguyen Thi Nhat Hang Department of Education and Training of Binh Duong Province
PhD. Nguyen Thi Cam Le Vietnam Aviation Academy
PhD. Trần Hạnh Minh Phương Thu Dau Mot University
M.A. Pham Van Thinh Thu Dau Mot University
PhD. Nguyen Thi Lien Thuong Thu Dau Mot University