Thu Dau Mot University Journal of Science


Research Factors affect the consumption of men’s grooming products in Vietnam

By Le Huu Khanh, Mai Doan Kim Yen
DOI: 10.37550/tdmu.EJS/2020.03.064

Abstract

Men's grooming products are very diverse and plentiful in the world today. In recent years, Vietnamese men have approached beauty trend, the old conception of beauty is also gradually changing. The demand for male beauty in Vietnam in recent years indicates that men's awareness of beauty products. The potential for grooming products for men in Vietnam is huge, but in-depth studies on this topic are limited. It is important to have specific studies analyzing the consumption of grooming products for men in Vietnam, contributing to promoting the potential of these products for business benefits. The study collected data from 458 respondents are male, analyzed the factors affecting consumer attitudes, thereby opening a specific view on men's grooming consumption in Vietnam.


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Publication Information

Publisher

Thu Dau Mot University, Viet Nam

Editor-in-Chief

Assoc. Prof. Nguyen Van Hiep
Thu Dau Mot University

Editorial Board

Assoc. Prof. Le Tuan Anh
Thu Dau Mot University
PhD. Nguyen Quoc Cuong
Thu Dau Mot University

PhD. Doan Ngoc Xuan
Thu Dau Mot University
PhD. Nguyen Khoa Truong An
Thu Dau Mot University

Assoc. Prof. Nguyen Thanh Binh
Thu Dau Mot University
PhD. Le Thi Thuy Dung
Thu Dau Mot University

PhD. Ngo Hong Diep
Thu Dau Mot University
PhD. Nguyen Duc Dat Duc
Ho Chi Minh City University of Industry and Trade

Assoc. Prof. Nguyen Van Duc
Animal Husbandry Association of Vietnam
PhD. Nguyen Thi Nhat Hang
Department of Education and Training of Binh Duong Province

PhD. Nguyen Thi Cam Le
Vietnam Aviation Academy
PhD. Trần Hạnh Minh Phương
Thu Dau Mot University

M.A. Pham Van Thinh
Thu Dau Mot University
PhD. Nguyen Thi Lien Thuong
Thu Dau Mot University

Prof. Le Quang Tri
Can Tho University
Prof. Banh Quoc Tuan
Thu Dau Mot University